Lesson Learned Coursework Example | Topics and Well Written Essays - 1500 words

Lesson Learned - Coursework Example The company also focused on expanding its market share, increasing the net revenue, shareholder's earning per share, return on equity and stock price. Furthermore, we put our effort forth in ensuring that our credit rating is maintained at "A," a rating above the expectations of investors, and a product rating quality of 3.5 stars. Global best strategy, also referred to as the "more value for money" approach, was been used by Alpha DigiCam in search for competitive advantage. This would see its products have appealing attributes to the customer and at the same time retain affordable pricing. PRODUCT DESIGN The managers had an eight-year plan to achieve the 3.5 stars rating on image quality. As such, the managers embarked on improving the quality and attributes of products for both the multi-featured and entry-level models of cameras every year. By the end of the eight years, our image rating had surpassed the expectations of the investors. In the ninth and tenth years, our image rati ng incrementally improved to reach the 3.5 rating. Below is a table showing our rating with regards to overall investor expectation, I.E., best-in-industry, B-I-I, and a combination of I.E. and B-I-I scores against that of our rival companies.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   MARKETS AND DISTRIBUTIONS Varied direct and indirect channels of distribution have been used in Alpha DigiCam including local camera shops, online retailers and multi-store chains. The markets covered included Latin America, Asia-Pacific, Europe-Africa and North America. The simulation reveals that we achieved competitive advantage in North America over the eight years, specifically with regard to the entry-level cameras distributed through local camera shops, online retailers and multi-store chains and additionally due to multi-featured warranty period, budgeting for advertisi ng and multi-featured P/Q rating. However, in the ninth year, we lost 2.4% of the market share in the region for entry-level camera models but managed to maintain an industry average with the multi-featured models. In the Europe-Africa market, we achieved 18.1% market share within the eight years for entry-level camera models. However, this was not sustained through to the tenth year. On the other hand, the Latin America and Asia-Pacific regions frequently reported market share loss with regard to both the multi-featured and entry-level camera models. The managers observed the autonomous action in each region that saw each of them adjust prices aggressively according to the specific region. Furthermore, managers increased warranty periods and promotions to enable them gain market share in their respective regions. COMPETITION The camera products market in the regions where Alpha DigiCam operates is extremely competitive. Alpha DigiCam faces stiff competition from rivals in this mark et who have vast experience in the industry. Thus, the company resorted to competing in pricing of products. The participant's guide clearly states that the competitiveness of the company largely depends on the prices with which it sells the cameras to its retail dealers. Additionally, a myriad of other factors play a major role in determining the competitiveness of this company: the number and duration of quarterly promotions, advertising expenditure, the amount of price discounts given to retailers during promotions, the

Monopoly Is against Public Interest Essay Example | Topics and Well Written Essays - 1250 words

Monopoly Is against Public Interest - Essay Example The rigid requirements of pure monopoly make it rare in the real world. It has a number of unfavorable features due to which whenever the government sees that monopolization may occur, they intervene to prevent it or to limit monopolist’s pricing decision. Following is the comparison of different forms of market ATTRIBUTES OF DIFFERENT FORMS OF MARKET Market Form Number of Firms in the Market Frequency in Reality Entry Barriers Public Interest Results Long Run Profit Equilibrium condition Perfect Competition Very many Rare (if any) None Good Zero MC = MR = AC = AR = P Pure Monopoly One Rare Likely to be High Outputs not optimal May be high MC = MR Monopolistic Competition Many Widespread Minor Inefficient Zero MC = MR AC= AR Oligopoly Few Produces large share of GDP Varies Varies Varies Varies Source: Baumol William J., Blinder Alan S., 2007. Microeconomics: Principles and Policy, 10th ed., OH: Cengage Learning. In this table, the attributes of pure monopoly appear to be again st public interest in comparison to other forms of market hence this idea will be discussed in further detail. Monopoly and Public Interest The reason of monopoly of a particular firm might be legal protection such as copyrights, patent or license. There could be higher barriers of entry or distinguished factors of production that are possessed by a particular firm only or economies of scale; higher volume of production make firms more efficient through cost advantage. In such cases, we may say that the firm has a natural monopoly (Braun 2003). Once a firm becomes big enough in comparison to the size of the market of the product, its cost advantage may drive other firms out of competition. In this way, it is the size of the firm relative to the total market demand for the product that creates monopoly of a particular firm. For example, a bank or a petrol pump or gas station located in a rural area may be natural monopolies due to its presence in a location where there is no competit ion (Eisenach, Lenard, Progress & Freedom Foundation (U.S.) 1999). Whether it is pure monopoly or natural monopoly the question arises, what might be the public interest? Theoretically, consumers want to get maximum benefit from their money or want to pay relatively the lowest price to get relatively highest benefit. Consumers also seek higher quality of products and consumption. They also look for a range products and manufacturers. Consumers may fail to rule the market as in monopoly they have only little or no alternatives available. Conventionally, monopoly is considered as a harmful market structure that brings unfavorable consequences to consumers and the economy at large. Competition is always encouraged in the market. The monopoly power of firms threatens the public interest. Monopolistic power is defined as the ability of a firm to earn higher profit by elevating and keeping the price of their products considerably above the levels at which those products would be offered i n competitive market. Firm with monopolistic power always enjoys market dominance irrespective of the fact that they are pricing their products really high as they have no competitors to grab their share of market. The reason that goes against public interest in monopoly is always the higher level